Millennial customers make up a large section of the travel industry. Follow these tips and tricks to get more millennials to stay at your hotel.
The quickest way to seem out-of-touch with millennials is to assume that they’re still teenagers. Millennials are between 25–40 years old. They have jobs, families, and homes, and they love to travel. If you want to get more millennials to stay at your hotel, you need to understand what they’re looking for in a lodging experience and how that differs from their parents’ and grandparents’ generations.
Trendy Design
The saying “don’t judge a book by its cover” is terrible advice because it ignores the fact that most people do judge things by appearances. Like it or not, guests will judge your hotel by the landscaping, front lobby design, and even the typeface of your logo. Updating these features will give your hotel the face-lift it needs to appeal to millennial guests.
Social Media Presence
If you want to appeal to a younger audience, you have to be accessible through social media. Use your Instagram to show potential guests rooms, events, and real guests enjoying the amenities (with their permission, of course!). This is important for marketing purposes, and it shows that you’re prepared to engage with a millennial audience.
Maximize Website Utility
Once your guests arrive at your hotel’s main website, it’s vital that they can book their stay, make payments, and get information about restaurant menus from their smartphones. Put everything you can onto your website so that guests can easily find what they need.
Be Eco-Friendly
Most millennials are hyper-aware of the environmental issues facing the world, and they like to mitigate their contributions to these problems wherever possible. Install charging stations for electric vehicles, advertise your recycling plan, and offer shuttle services to and from major airports to reduce individual car travel.
Offer Self-Service Options
If you want to get more millennials to stay at your hotel, you need to recognize that most of them prefer doing things themselves. For example, instead of offering extra toiletries in your hotel store, place vending machines with these items near the drink and snack machines so that guests can help themselves.
Millennials account for a large portion of the travel customer demographic, which means it’s important not to leave them out when designing your business. We hope these tips help you attract more millennial guests to your establishment.
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