Though there are certainly many challenges faced by women in business face, there are plenty of positive facts to focus on too. We can also find many examples of businesswomen and entrepreneurs who are enacting significant changes, supercharging their careers, and helping to shape the future of business.
We often see women are less likely to self-promote or self-advocate at work, usually through fear of receiving a negative response is making them lag behind. One of the research finds that this is the case even when there is no gap inability of performance between men and women, which can not be overlooked.
There are much more things that need to be done to ensure that women are not only given equal opportunities to start their own businesses but that they also feel empowered enough to do so. But, now our business landscape is changing. COVID-19 pandemic aside, attitudes towards ‘traditional’ ways of doing business are changing.
Here are just some ways that how women in business are shaping their future-
#1 By Bringing new innovation – There are pieces of evidence from the big corporates that, women’s creative minds have been very profitable to their business, as they have the power and influence in the business on a world level. Their innovative fresh ideas have helped a lot in their own as well as other companies.
#2 Adding a new approach to leadership – The representation of women in business and leadership roles is still an issue, but it has been improving in recent years. The best part of this is women in these positions bring with them a unique set of skills and competencies that can help to enact change.
#3 Changing social norms – It is said that some of the major factors behind the persistent gender gap are harmful social norms and stereotypes about women and men. For filling this gap the only solution is that as more women enter and succeed in businesses and more female entrepreneurs create change, these social norms will shift.
“A Successful Woman Is One Who Can Build A Firm Foundation With The Bricks Others Have Thrown At Her”
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